Hey, Ped fans, we are thrilled to let you know the brand new guide, CRAVE: San Francisco Bay Area, has selected Ped as one of the 100 businesses it showcases. Touted as “The Urban Girl’s Manifesto,” CRAVE is a guide to women-owned businesses that women love. San Francisco is their fifth compendium, joining previous guides to Seattle, Portland, Vancouver, and Austin (Chicago is up next). I am so excited to be among the 100 Bay Area women the Crave editors decided to profile! It is such an honor. Ped’s ink and images are on pages 150-151:

How cool! And we are in such good company! Browsing through the book, I’ve found so many other women I’d love to get to know and businesses I hope to frequent.

SPECIAL GIVEAWAY: I will happily send a copy of CRAVE: San Francisco Bay Area to each of the first 30 Ped fans to request one! Just click here to send me a message with your contact info!

If you miss the giveaway but would still like to order a copy of CRAVE: San Francisco Bay Area, click over to Amazon (plus it’s available at many of the businesses listed in the book).

Being craved has made our day!

There’s nothing better than getting dolled up and having someone notice! So, we are always thrilled when independent bloggers find Ped items worth showcasing. After all, these gals (mostly) know a thing or two about design and put us in such good company! So, we want to thank them for their kind attention.

• Blue Moss Design’s Michelle Taylor publishes the loveliest blog, bluemossgirls.blogspot.com, about things she finds inspiring. A wonderful jeweler who repurposes baubles from the past, she makes our day when she shines her light on Ped.
• The anonymous blogger at I Spuddle, who authors books when not blogging, puts up five thematic things  every Friday. We were delighted to discover Ped’s Chie Miharas made her shoe list in June!
• We are absolutely crazy about Nanashi’s taste at if-i-owned-a-boutique.blogspot.com, so we loved it when she got the last pair of Ped’s Giraudon’s Bristol oxfords and then posted pics of how cute they looked on her feet. Sweet!
• Havilah Savage is a Portland designer who blogs about things she finds inspiring at darlingsavage.blogspot.com. What a treat that she found a spark in Ped’s Argila sandals!
• Down under in Melbourne, Australia, MissyP blogs about design in general and textiles in particular at So Sew Poppy, where she recently gave a shout-out to our favorite goddess of crochet, Sophie Digard!
• Finally, Mrs. French, the wonderful photographer who blogs at Bliss, always makes us sigh with her dreamy posts about things we covet and places we’d like to visit. When she notices us, well, it’s bliss.

From the days when Ped was a brick-and-mortar store in Seattle, we have always had the good fortune to have the most wonderful people on staff. None more so than the stylish Nicole Benuska, who now works as a fashion merchandiser in New York City (those are her Fiorentini + Baker boots in this Tale of the Sole from November). So, we were thrilled to the gills to discover her featured as a style icon in Footwear Plus Magazine! They celebrated how fabulous she looks rocking the distressed denim trend in her husband’s jeans. We couldn’t agree more!

We also love that Nicole’s chosen Fiorentini + Baker sandals as footwear for her look. Although we don’t have these gladiator sandals in stock currently (sorry, gals), we are expecting new F+B boots before the end of the month. So, stay tuned Ped fans!

Meanwhile, we can’t wait to see what Nicole wears next!

Did you know that every week Ped offers a little something special to those who are wise to our ways? Look at the upper right corner of this page. See “be sweet to your feet” up there? Mouse over it. Ta da! Like magic, it changes to “sweet treat“! “But what does that mean?” you may wonder. Well, when you click it, you are suddenly transported to a special Ped item that’s 20% off when you enter the code “SWEET TREAT” in the box on the last page of checkout. How cool is that? The treat changes every seven days or so (admittedly, some weeks we’re a little slow on the uptake). Perhaps that pair of Chies you’ve been drooling over or that cool Cydwoq bag that has your name practically emblazoned on it will suddenly be 20% off! So, don’t forget to check what the treat is every time you visit the Ped site. You never know—it just might be your lucky day!

For instance, this week the “sweet treat” is Jutta Neumann’s minimal but oh-so-luscious Monica bag. Handcrafted in Jutta’s NYC studio, this envelope-like beauty is light but easily holds everything you need, leaving your hands free. Definitely sweet, at 20% off, it’s quite a treat! 

We love the vibrant colors! Whether you choose turquoise, black, or red, the Monica will make your day each and every day! So, click through “be sweet to your feet” and treat yourself to 20% off! And come back next week for a different “sweet treat.”

Ped has THE most interesting customers! From artists to teachers to world travelers, our fans take their Ped goods on some amazing adventures. It’s always the highlight of our day at Ped HQ when we get to hear about who did what where wearing what. So, don’t hold back–share your “Tale of the Sole”!!! To make it worth your while to put fingers to keyboard and upload a few photos, each month we’ll pick one entertaining tale to post on the blog, and that storyteller will get a $100 Ped gift certificate! That’s right–$100 in Ped credit to whoever makes us smile the most with her sole-ful tale!

Maybe you were carrying your Cydwoq Bright Bag when you stumbled onto a Hindi movie set while visiting the Taj Mahal in India. Perhaps your true love surprised you with Jamie Joseph’s Oval Drusy Ring on your anniversary. Or maybe a reluctant editor oohed and aahed over your Chie Mihara Frederica heels and offered you the book contract after all (but we think it’s because you felt super confident and persuasive in your Chies). Whatever your story, we want to see and hear all about it! (And extra points if you tell your tale from the perspective of your shoes or bag or other Ped treasure.) So, send your “Tale of the Sole,” ideally with pictures, to yourfriends@pedshoes.com, and maybe we’ll send you a sweet $100 Ped gift certificate in return.