Ped fans, you’ve got to hand it to those Balouzians—they are one creative family! Before father Rafi founded Cydwoq and gained worldwide renown for his artistic handmade shoes, he was an architect. Following in his father’s footsteps (wearing fantastic shoes, no doubt), son Ari began designing eye-opening footwear several years ago, contributing to Cydwoq’s expanding line.

Rafi (left) and Ari (right).

Ari also continued to pursue music as a trained violinist and composer, collaborating on video productions and creating film scores. The name of his media company? Cliff Dweller. Now,  just as his father infused his architectural sensibility into Cydwoq’s designs, Ari is seeking to bring the unique aesthetic of his other creative endeavors to his shoes by launching the Cliff Dweller collection. Made by hand at the Cydwoq factory, with the same attention to materials and construction, Cliff Dweller boots, shoes, and sandals offer an edgy and modern twist on classic styles. Their inspiration comes from such eclectic sources as the city of Burbank, Dust Bowl Era work shoes, William Eggleston photographs, and films of the 1990s.

The results? See for yourself in Ped’s new Cliff Dweller selection! We are wildly, madly, head-over-heels in love them!

One thing you’ll notice right away is Ari’s interest in unusual treatments of vegetable-tanned leathers. The Cliff Dweller Runner will knock your socks off:

Are you swooning the way we are? The simplicity of this slip-on, with its elastic insets and single seam down the front, is attention-getting for its clean lines. But it’s the “Earth” leather, with shifting layers of teal, brown, and tan, that makes us sigh! (Ped also offers the Runner in “Desert Sky,” a rich brown with brushed grey strokes.)

Another kick-around shoe that has everyone at Ped HQ drooling is Cliff Dweller’s Thomas:

Ari’s interpretation of the moccasin is hip and swinging to the 9′s! It makes us think of what the Rat Pack might have worn poolside in Las Vegas. Yet for all its nostalgic charm, this easy flat is utterly modern and ideal for so many occasions. Just leave it by the door. (In addition to the luscious mustard shown, we have the Thomas in midnight blue—blue being the IT color of the season!)

Taking things in a slightly girlier direction, Cliff Dweller’s Norma is another lovely that simply slips on and looks terrific:

Taking a cue from father Rafi, who believes a woman’s arch is the sexiest part of her foot, Ari creates an open area of interest on the inside of this skimmer. Chic and lean, we love the Norma in midnight blue, but this sweetheart also comes in warm brown, both so versatile!

Requiring just an itty-bitty bit more work (adjusting a buckle), the Cliff Dweller Mary is Ari’s modern interpretation of a mary jane:

So much fun! My weakness for green is famous, and the luscious shade of this suede is fresh! I also love the rivet detailing and moccasin-like design. If green isn’t your cup of tea, you can opt for the Mary in sizzling red hot suede or cool midnight blue leather!

Finally, if you’ve been searching for the perfect travel sandal, your quest is over! The answer is Cliff Dweller’s Emma:

The Emma’s enclosed heel holds your foot securely, while the simple band up front lets your toes enjoy the breeze! The tie in front of the ankle adds sexiness, and the molded leather footbed keeps your soles happy mile after mile. The textured red leather version is spicy fun, but Ped also offers the Emma in go-with-everything chocolate brown.

What a bevy of beauties! When you put on a pair of Cliff Dwellers, your feet will feel right at home on the cutting edge!

We can’t wait to see what Ari has in store for us next fall!

Cliff Dweller founder and design genius, Ari Balouzian.

(Psst, did you see the spring-tastic Sweet Treat this week? It’s the sunny Vialis Elyse! Get a fresh 20% off by clicking “be sweet to your feet” in the upper right corner of any Ped page to reach the Elyse with the magic code to enter at checkout!)

Ped fans, you know how it goes: you’re window shopping on the Internet when you run across a shoe or a bag that makes your heart beat faster. You think, “Oooh, I LOVE that!”  Then you quickly rein yourself in with the follow-up question, “But what would I wear it with?

We know certain styles and colors may seem daunting. Chances are, though, they’re easier to wear than you think! To help you see the possibilities and spur your imagination, we offer a few visual prods below.

All the gals at Ped HQ are committed to ease—the less fuss in getting ourselves out the door, the better. With that in mind, each of the following five ready-to-go outfits consist of only four elements.

Here Vialis’s Claudette peep-toe clog offers an ideal complement to the the textural interest of the drape-y top and skirt. Add the Cydwoq Cedar Bag in turmeric, and all the colors become richer! Easy and elegant.

Maybe you want to incorporate a mod Mad Men-esque look into your wardrobe?

It’s all about geometry and balance! We love the chunky-heeled Coclico Vidal paired with this fun shift dress! Square everything up with Fiorentini + Baker’s sleek Milano Shopper and Jamie Joseph’s Smoky Quartz Ring. (Did we mention every Ped item in this look is on sale?)

If you have a penchant for black and your aesthetic trends toward urban sophistication, why not give it an artistic edge?

Riveting (literally)! Cydwoq’s versatile Bright Bag and Trippen’s fantastic Agave sandal boot anchor the dazzling patterns of the skirt and jacket. Sure, it’s “a lot of look,” as Tim Gunn would say, but it’s a lot of look we like!

What’s that? You say you simply want something comfortable to dash from class to lunch and then off to run errands? No problem!

Easy as pie and just as tasty! Fiorentini + Baker’s Ding Clog‘s fringe echos the movement of the striped skirt, and the Dean Towner Bag makes an ideal everyday satchel.

Maybe you’d like to amp up the femininity for a garden party or date night? If so, florals and jewel tones are your best friends!

Although not exact matches (that would look twee), Dean’s green suede Thimble Bag, Jamie Joseph’s Orange Chalcedony Ring, and Accessoire’s Sagan in the prettiest shade of dahlia all work with the dress’s colorful palette!

And to demonstrate the versatility of these styles, imagine how terrific  F+B’s Ding Clog from outfit #4 would look with the shift dress in the second outfit, or how beautiful outfit #1′s Vialis Claudette would be with the skirt in outfit #4. Feel like creating edgy contrast? Then envision pairing the Trippen Agave from outfit #3 with either outfit #1 or #5! Fun and unexpected!

A great way to figure out how a tempting shoe or bag might work with your wardrobe is to play around—like we did—at Polyvore!

(Speaking of tempting bags, this week’s Sweet Treat is Cydwoq’s Flap Bag! Get Flap happy for 20% off by clicking “be sweet to your feet” in the upper right corner of any Ped page, which will take you to the Flap Bag with a magic code to enter at checkout.)

Free your toes, and the rest will follow! Okay, so that’s not quite how the song goes, but it’s still good advice! After all, it’s sandal season!

We love spending sunny days almost barefoot in a great pair of run-around flats! This year many of them offer a little extra something in the way of metallics, ranging from subtle shimmers to out-and-out, razzle-dazzle shines. Here are a few ways to make your tootsies sparkle.

Fact: Cydwoq makes THE BEST sandals! As evidence, we present Exhibit A: Cydwoq’s Form:

Ped fans know about my fondness for all things green, but Cydwoq takes it to the next level by adding a little metallic shimmer! Oh my! The Form‘s straps wow with their artistic cut. And how about that sweet circular buckle? So much to love!

Another sandal that benefits from a pearly polish is the Cydwoq Naked:

Blue is the color of the moment, and it looks especially beautiful glimmering like a moonlit sky. Looking for something more neutral? We also have the Naked in pewter.

For those of you who appreciate a slide, Cydwoq also gives the pearl treatment to the Samba:

Simple and pretty, just the way we like it, with the warm burnish of a well-worn penny!

Another understated way to add some metal to your mettle is with Cydwoq’s wonderful Thong:

There are two reasons why this classic Cydwoq design remains popular year after year: 1) its incomparable comfort and 2) its ever-modern style! The silver sparkle makes the Thong shine in a sea of black sandals.

Maybe you’re someone who likes to amp up the dazzle, in which case, Cydwoq’s Tomcat will put a twinkle in your eye (as it did in mine):

The antiqued silver and gold leather is stunning, and yet for being so eye-catching, these sandals are go-everywhere wearable! I wore mine all over Barcelona, for instance—here’s proof:

My Tomcats look pretty sassy on this Gaudi-esque bench!

But let’s get a little shinier, shall we? Everyone at Ped HQ is over the moon for Cydwoq’s new Admit:

Such a great sandal! The leather looks like it was worked in a silversmith’s shop! Gorgeous in every way!

Finally, for all-out gleam, the Trippen Careless takes the prize:

Sure, the Careless is shiny and bold, but its leather is also unbelievably soft! This sandal feels so good against your skin and under your sole, and it provides fantastic support for walking wherever the map takes you!

Slip on any of these breezy sandals, and  your feet will instantly be as dazzling as the sun on a cloudless summer day! Let your toes out to shine!

(Psst, have you oohed and aahed over this week’s Sweet Treat? It’s worthy—Vialias’ saucy Sara! Click “be sweet to your feet” in the upper right corner of any Ped page to arrive at the Sara with the magic code that will bring 20% off at checkout!)

Have you noticed? For the past few years, designers have been showing sandals with socks on the runway. We admit, at first, we thought it was a little weird, but the look has grown on us. The spirit is retro, fun, and funky! However, it all comes down to pairing the right sock with the right sandal.

A great place to start is with Antipast’s picnic of summer socks, which we just unpacked at the Ped warehouse! Whether you wear these Japanese treats with closed-toe shoes or walk the cutting edge by synching them with heeled sandals, Antipast’s socks are guaranteed to bring smiles wherever you go!

An argyle sock defines “classic,” but, of course, Antipast’s Emiko and Junko give it a unique spin, mixing up the colors by adding a contrasting border at the top:

Feeling bold? Why not take the Antipast Cross Diamond Sock in blue in a decidedly un-classic direction by wearing it with the Vialis Arabelle? Dynamite!

Want to wear a flirty skirt with a taller sock? We’re crazy about Antipast’s Monet Knee High!

If you really want to make an impression (sorry, we couldn’t resist), imagine pairing the blue version with Fiorentini + Baker’s Floss slingback peep toe:

Antipast has so much fun playing with whimsical patterns, and this season, one of the juiciest jazzes up the  Citrus Socks:

Combine this sweet sock in black with Accessoire’s Tamba, though, and it takes a turn towards vintage chic:

As every Ped fan knows we have a thing for striped socks! So of course, we’re over the moon for Antipast’s Railroad Over The Knee:

Want to make sure everyone remembers you (and leave people with their jaws on the ground)? Then consider taking the sexy-schoolgirl look to the extreme by pairing the Railroad in red with the Argila Allie.

Like the idea but prefer to scale it back a notch? Go for the Railroad in trouser length.

We realize these looks aren’t for everyone, but if you have the arty verve to put them into action, they’re sure to turn heads! And let’s face it, just thinking about the possibilities makes getting dressed much more fun! There are plenty more Antipast styles to spark your imagination over at the main Ped site! So get psyched about socks!

(By the way, the Sweet treat this week is really, really, really sweet: Fiorentini + Baker’s Emma Boot! Click “be sweet to your feet” in the upper right corner of any Ped page to land at the Emma with the code that will bring a sugary 20% off at checkout! Mmmmmm, now that’s tasty!)

Ped fans, it’s no secret, we love C O L O R !!!! Granted, a neutral go-to shoe has its place in every woman’s closet, but slipping on a sandal, oxford, or boot in a knock-’em-dead hue is a sure-fire way to lift your spirits!

So we present a Ped ode to Roy G. Biv, patron saint of all things colorful!

R is for red, revved up and ready to go, all of which describe the new Cydwoq Indies!

R is also for riveting, which describes this boot both figuratively and literally since the construction is all rivets—not one stitch!

O is for orange (Laura’s favorite!), so juicy in Fiorentini + Baker’s Elgin Boot:

Although F +B calls this shade “Indian Red,” it’s a lovely and soft orange reminiscent of canyons at sunset. The perfect boot to wear with a floaty summer dress!

Y is for yellow, one of the “it” colors this season. Yellow always makes us smile, and Cydwoq’s Submit makes us smile even wider!

A great everyday sandal, the Submit is one to leave by the door (especially if that door is at a beach house)! Slip it on and off you go!

G is for green (Dayna’s favorite!) and all things good and growing. G is also for Germany, the birthplace of Trippen’s Fountain:

Let your cutting-edge style bust out like leaves in spring when you lace up this boot! Steal the scene with your green!

B is for blue, which exudes mystery and romance in a heel like Accessoire’s Safari:

What a way to make an entrance! Old Hollywood glamour is alive and sizzling in the Safari!

I is for indigo, the inky rich hue that’s almost black but not quite and much more interesting. Exhibit A (or should we say I): the Trippen Aloe.

See what we mean? What a delicious color for a tasty style that easily transitions from spring to summer to fall!

V is for violet, a color that always inspires oohs and aahs! How lovely it looks on Accessoire’s Sagan:

Tres chic! Buckle up this girly wedge, and feel the love as the compliments cascade over you!

All hail Roy G. Biv! And when you wear any of the above beauties, your feet will feel as good as the gold in the pot at the end of the rainbow!

(Psst, have you checked out this week’s Sweet Treat? It’s Coclico’s knockout Klucia! Simply click “be sweet to your feet” in the upper right corner of any Ped page to arrive at the Klucia with the magic code that brings 20% off at checkout! Set off sparks and break some hearts!)