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Posts Tagged ‘Ari Balouzian’

The heart and soles of Cydwoq

Saturday, April 27th, 2013

Remember how post-before-last we told you Ari Balouzian, founder of the new Cliff Dweller line, is also an accomplished composer and musician? Well, feast your eyes and ears on “Kenmere Ave,” a new short documenting the care Cydwoq takes handcrafting each and every pair of shoes, which features a beautiful soundtrack by Ari:

Now you know why Cydwoq shoes seem to positively radiate good energy—so many loving hands have contributed to their production!

As Ped fans know, summer days are always sunnier with a pair of Cydwoq sandals on your feet! We’ve brought back lots of favorite styles this season (e.g. the Tomcat, the Thong, and the Naked), but we also have new designs that sizzle and pop! Here are a few to make your toes tingle:

A good black sandal is like money in the bank—it definitely compounds interest! One of the best is Cydwoq’s Train:

The design is gladiator-esque but without the clunk, and the stand-alone toe ring absolutely makes this Train‘s whistle blow! Woot woot!

Cydwoq’s meticulously constructed (you saw for yourself!) all-leather soles offer miles of comfortable walking. The Cedar, for instance would make an ideal traveling companion:

Among its many virtues: the elastic-loop and button closure holds your foot securely; the caramel color is both rich and versatile; and the v-topped t-strap makes any foot look slender and graceful!

We know, we know—as easy as the button-and-loop is, many of you simply want to be able to slide in and go! Cydwoq’s Carbon lets you do just that in red-hot style:

The angular upper is cut from one piece of leather, with only the buckle strap added with a well-placed rivet. So cool! We like how the Carbon‘s buckle lets you cinch up the fit for extra security. Once the buckle’s set, this jazzy flat slides on easy as you please!

Another sandal that lets you adjust a buckle to customize the fit without compromising your ability to slip it on is the Cydwoq Trend:

We constantly get requests for brown sandals that require zero work but look great! Voila! Also, the enclosed heel of the Trend makes it another savvy travel choice.

Speaking of enclosed heels, Cydwoq includes one in the design of THE show-stopping flat sandal of the season, the Laser:

Ultra easy to wear, the Laser is devastatingly sexy with its ankle-strap sassiness! And the multicolored marbled leather? GORGEOUS!

Cydwoq sandals are sweet soles to have and to wear from this day forward—perhaps even ’til death do you part. They’re that well-made and timeless!

(Psst, you have just three more days to eat up one of the sweetest Sweet Treats ever: the Fiorentini + Baker’s Emmy Boot! Just click “be sweet to your feet” in the upper right corner of any Ped page to land at the Emmy, where you’ll find the magic code that will bring a delicious 20% off at checkout!)

The edge of Cliff Dweller

Friday, April 12th, 2013

Ped fans, you’ve got to hand it to those Balouzians—they are one creative family! Before father Rafi founded Cydwoq and gained worldwide renown for his artistic handmade shoes, he was an architect. Following in his father’s footsteps (wearing fantastic shoes, no doubt), son Ari began designing eye-opening footwear several years ago, contributing to Cydwoq’s expanding line.

Rafi (left) and Ari (right).

 

Ari also continued to pursue music as a trained violinist and composer, collaborating on video productions and creating film scores. The name of his media company? Cliff Dweller. Now,  just as his father infused his architectural sensibility into Cydwoq’s designs, Ari is seeking to bring the unique aesthetic of his other creative endeavors to his shoes by launching the Cliff Dweller collection. Made by hand at the Cydwoq factory, with the same attention to materials and construction, Cliff Dweller boots, shoes, and sandals offer an edgy and modern twist on classic styles. Their inspiration comes from such eclectic sources as the city of Burbank, Dust Bowl Era work shoes, William Eggleston photographs, and films of the 1990s.

The results? See for yourself in Ped’s new Cliff Dweller selection! We are wildly, madly, head-over-heels in love them!

One thing you’ll notice right away is Ari’s interest in unusual treatments of vegetable-tanned leathers. The Cliff Dweller Runner will knock your socks off:

Are you swooning the way we are? The simplicity of this slip-on, with its elastic insets and single seam down the front, is attention-getting for its clean lines. But it’s the “Earth” leather, with shifting layers of teal, brown, and tan, that makes us sigh! (Ped also offers the Runner in “Desert Sky,” a rich brown with brushed grey strokes.)

Another kick-around shoe that has everyone at Ped HQ drooling is Cliff Dweller’s Thomas:

 

Ari’s interpretation of the moccasin is hip and swinging to the 9′s! It makes us think of what the Rat Pack might have worn poolside in Las Vegas. Yet for all its nostalgic charm, this easy flat is utterly modern and ideal for so many occasions. Just leave it by the door. (In addition to the luscious mustard shown, we have the Thomas in midnight blue—blue being the IT color of the season!)

Taking things in a slightly girlier direction, Cliff Dweller’s Norma is another lovely that simply slips on and looks terrific:

Taking a cue from father Rafi, who believes a woman’s arch is the sexiest part of her foot, Ari creates an open area of interest on the inside of this skimmer. Chic and lean, we love the Norma in midnight blue, but this sweetheart also comes in warm brown, both so versatile!

Requiring just an itty-bitty bit more work (adjusting a buckle), the Cliff Dweller Mary is Ari’s modern interpretation of a mary jane:

 

So much fun! My weakness for green is famous, and the luscious shade of this suede is fresh! I also love the rivet detailing and moccasin-like design. If green isn’t your cup of tea, you can opt for the Mary in sizzling red hot suede or cool midnight blue leather!

Finally, if you’ve been searching for the perfect travel sandal, your quest is over! The answer is Cliff Dweller’s Emma:

 

The Emma’s enclosed heel holds your foot securely, while the simple band up front lets your toes enjoy the breeze! The tie in front of the ankle adds sexiness, and the molded leather footbed keeps your soles happy mile after mile. The textured red leather version is spicy fun, but Ped also offers the Emma in go-with-everything chocolate brown.

What a bevy of beauties! When you put on a pair of Cliff Dwellers, your feet will feel right at home on the cutting edge!

We can’t wait to see what Ari has in store for us next fall!

Cliff Dweller founder and design genius, Ari Balouzian.

 

(Psst, did you see the spring-tastic Sweet Treat this week? It’s the sunny Vialis Elyse! Get a fresh 20% off by clicking “be sweet to your feet” in the upper right corner of any Ped page to reach the Elyse with the magic code to enter at checkout!)

 

 
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