In 1993, Dayna fulfilled a lifelong dream by opening her first clothing store, Ardour, in downtown Seattle. Having "played store" since she was a little girl, Dayna finally was able to curated a gallery-like space featuring handmade clothing and accessories from American and European designers. The shop gained a reputation for its focus on exceptional quality, ethical production and rare, well-crafted designs.
In 1995, Dayna decided to expand footwear into her clothing store. The reaction to her unique selection of handmade shoes was incredible so she opened PED in a small space across the street in 1998. In the following years, PED was repeatedly named "Best Shoe Store" in Seattle and was featured in National publications like Vogue, Harper's Bazaar, Lucky and Daily Candy. After operating brick-and-mortar locations for 14 years, Dayna transitioned the business to an online-only model in 2006 and relocated back to California. Today, Ped has a very loyal clientele base all over the world.
