The other day I was chatting with a Ped customer on the phone, and she was curious about my background. So I thought I’d write a little about myself and how Ped came to be.
I grew up in California, not far from Ped HQ. At an early age, I developed a passion for art and fashion, and my father, a savvy entrepreneur, gave me an appreciation for business. I majored in fine art at UC Berkeley and then studied merchandising at the San Francisco Fashion Institute. I went off to New York for a year, where I worked for clothing designer J. Morgan Puett (and met lifelong friend Kimmy). In 1993 I moved to Seattle, Wa. and opened my own store, Ardour, a clothing boutique that specialized in up-and-coming independent designers.
It offered an ideal way for me to combine all my interests! Ardour quickly gained a huge following, which encouraged me to open Ped as a companion shoe store across the street in 1998. Ardour and Ped became Seattle destinations for fashion-conscious women and were featured in Lucky Magazine, InStyle, and Harper’s Bazaar, among other places. Ped became so popular that I eventually moved it into the Ardour space.
In 2001, I launched www.pedshoes.com, with the help of a tech-guru. We watched as the Internet took off, carrying Ped right along with it. Because I wanted Ped to reach as many people as possible, I decided to pour our energy into the expanding online market, and in 2006, I closed the Seattle store, relocated to California, and went totally cyber!
As Ped fans know, I continue to take great pride in offering lesser-known independent designers, who emphasize hands-on craftsmanship and a commitment to social and environmental responsibility. I love discovering unusual and beautifully made things to add to Ped. Everything Ped carries is something I truly believe in and would wear myself—and, trust me, I am a stickler for detail!
But life isn’t all about work! I also enjoy great food (have I mentioned what an amazing chef my husband is?), good wine, traveling,
spending time with family and friends, and taking walks with Ella, our golden retriever, and Lulu, our mini dachshund.
I also believe in giving back, so every year I donate a portion of Ped’s sales to non-profit animal welfare organizations, the American Cancer Society, the American Red Cross, and Vitamin Angels.
There you have it—me in a nutshell!